Table of Contents Introduction Comprehending The Concept of Social Selling Why Your Business Must Care About Social Selling? It Builds Trustworthy Relationships Your Prospects are Already Involved in Social Buying Social Selling is Highly Efficacious Better Customer Retention The Trend of Social Selling is ‘On’ in the Auto Industry Reasons for Your Salesperson to Learn …

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Table of Contents Introduction USA Automotive Industry and Traditional Media Sorry, Don Draper: Death of the Industrial Advertising Complex Why are We Still Putting Money Here? Common Challenges with All Traditional Mediums Social Media Marketing for Automotive Industry: The Why, What, and How. Benefits of Using Social Media Get a Competitive Edge: Use Cases for …

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Table of Contents How to Take Your Car Dealership to the Next Level? Introduction The USA Auto Dealerships: Industry Snapshot Tactical Changes: Small Changes for Big Benefits Better Service & After Sales Experience Equals Higher Profits Go Beyond Radio, Print, TV, and Direct It’s No Longer a Volume Game Convert Your Expense Line into an …

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Table of Contents 5 Strategic Challenges Facing the USA Automotive Industry Semiconductor Shortage and Lumpy Supply. Growing Human Capital Costs and Talent Gaps. Transition to an EV Portfolio. Pressure on Profits. Supply Chain Issues and Cost of Components Transforming the Auto Dealership Model From the ‘Car Salesman’ Concept to Employee Advocacy Adopting Automotive Social Selling …

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Table of Contents Introduction Common Marketing Channels in the Automotive Industry Print Ads: Local Newspapers, Magazines, and Trade Journals Radio Spots Activations Inaccurately Clubbed ‘Digital’: Website, Social Media, Search & Display Ads Customer Experience Tracking: The Logical Approach to Marketing What is Customer Experience Tracking? How to Map the Customer Experience Journey for Your Dealership? …

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Table of Contents 8 Reasons Why Automotive Social Selling Plans Fail Strategy – Category Mismatch. Suboptimal Landing Page. Unclear CTA and Value Proposition. Missed Focus on Mobile. Unattractive Offers. Targeting Unqualified Leads. Buying Lead Databases. Your Brand is Not Trustworthy Enough. Using Auto Dealership Social Media Marketing for Lead Generation Creating Lead Magnets. Establish Social …

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Table of Contents I. Introduction II. Results from Auto Dealership’s Social Media Marketing Strategy Attract: Enable Discovery for Strangers (New Customers) Engage: Generate Intent and Nudge Conversion Delight: Inspire Loyalty. Repeat: Flywheel vs Funnel 12 Metrics to Measure Auto Dealership Social Media Marketing Results No Engagement of Social Media Marketing in the Automotive Industry. Social …

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Table of Contents How Inrelay is Helping the USA Automotive Industry? 15 Mistakes Hammering the Automotive Dealerships’ Relationships Decreasing the Marketing Budget. Forgetting the Impact of Automotive Social Selling. Overspending on Radio Ads. No Scheduled Post No Engagement of Social Media Marketing in the Automotive Industry. Long Conversion Lifecycle. Missing CTA. Late Responses on Social …

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Table of Contents 3 Automotive Social Selling Mistakes Often Made Unstructured Planning and Broad Targeting Stuffing Irrelevant Terms Lack of a Differentiating Tone 5 Tactics to Lead Social Media Marketing for Automotive Industry Content Marketing: Sales to Customer Delight. Engaging Customers with Offline. Tricky: Not Taking the Brand Too Seriously. Solving Pre-Purchase Problems: Model Comparisons, …

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The Social Media Landscape for Car Dealerships While social media marketing has been around and popular for years now, auto dealerships are uniquely positioned to leverage it. The auto market in the USA might be witnessing a slowdown due to obvious reasons (COVID-19 and its subsequent shutdowns).  But, as 2021 progresses, the market is rebounding …

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