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Table of Contents Introduction Power of Social Selling Strategies to Utilize to Enhance Your Social Selling Skills Focus More on Relationships Rather than the Conversions Build a Valuable Content-Base Promote Visibility through Multiple Social Selling Platforms Participate & Engage in Relevant Chat Groups Create a Content Schedule Target Potential Customers with Automotive Campaigns Be Responsive …

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Table of Contents Introduction Comprehending The Concept of Social Selling Why Your Business Must Care About Social Selling? It Builds Trustworthy Relationships Your Prospects are Already Involved in Social Buying Social Selling is Highly Efficacious Better Customer Retention The Trend of Social Selling is ‘On’ in the Auto Industry Reasons for Your Salesperson to Learn …

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Table of Contents Introduction USA Automotive Industry and Traditional Media Sorry, Don Draper: Death of the Industrial Advertising Complex Why are We Still Putting Money Here? Common Challenges with All Traditional Mediums Social Media Marketing for Automotive Industry: The Why, What, and How. Benefits of Using Social Media Get a Competitive Edge: Use Cases for …

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Table of Contents How to Take Your Car Dealership to the Next Level? Introduction The USA Auto Dealerships: Industry Snapshot Tactical Changes: Small Changes for Big Benefits Better Service & After Sales Experience Equals Higher Profits Go Beyond Radio, Print, TV, and Direct It’s No Longer a Volume Game Convert Your Expense Line into an …

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Table of Contents 5 Strategic Challenges Facing the USA Automotive Industry Semiconductor Shortage and Lumpy Supply. Growing Human Capital Costs and Talent Gaps. Transition to an EV Portfolio. Pressure on Profits. Supply Chain Issues and Cost of Components Transforming the Auto Dealership Model From the ‘Car Salesman’ Concept to Employee Advocacy Adopting Automotive Social Selling …

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Table of Contents The Rising Costs of Conventional Social Media Rising Social CPM Influencer Marketing Fraud Changing Social Media Platform Policies Agency Costs The Performance Gap Fraudulent Traffic Lack of Conversions Scaling Issues Focused Campaign Goals Social Media Fatigue Employee Advocacy for Social Selling What is Employee Advocacy? How to Use Inrelay for Social Media …

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Table of Contents Introduction Common Marketing Channels in the Automotive Industry Print Ads: Local Newspapers, Magazines, and Trade Journals Radio Spots Activations Inaccurately Clubbed ‘Digital’: Website, Social Media, Search & Display Ads Customer Experience Tracking: The Logical Approach to Marketing What is Customer Experience Tracking? How to Map the Customer Experience Journey for Your Dealership? …

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